Not What You Expected, abbreviated to NWYE, is an entertainment company/Independent Record Label that has planted it’s roots in the city of Toronto in 2016. Founded by Singer/Songwriter Tanisha Clarke, the label sets to establish itself as a beacon to develop and showcase the hidden talent the city has to offer by providing artists and creatives their freedom while building their potential brands. Focusing on team-building, continuous development and business growth. In 2017, NWYE artists have been seen on Much Music & heard on CBC Radio, Apple and Spotify Playlists.
NWYE’s services include but are not limited to:
Management & Marketing for brands (brand identity)
Social Media Strategy
"AS A BRAND NEW LABEL— NWYE, NOT WHAT YOU EXPECTED HAS BEEN QUIETLY RELEASING SOME OF THE BEST MUSIC IN THE CITY. EXPOSING TORONTO'S UNDERGROUND. NOT ONLY IS MUSIC OF SUBSTANCE BEING RELEASED, BUT NWYE HAS A PRESENCE THAT CAN EASILY BECOME FAMILIAR BY FOCUSING ON THE MUSIC AND THE TALENTED CREATIVES BEHIND IT."
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