ABOUT US

NOT WHAT YOU EXPECTED, ABBREVIATED TO NWYE, IS A MULTI-FACETED ENTERTAINMENT COMPANY THAT'S ROOTS ARE PLANTED IN THE CITY OF TORONTO. FOCUSED ON TEAM-BUILDING, CONTINUOUS MUSICAL AND BUSINESS EDUCATION, AND NETWORK GROWTH. NWYE PROVIDES DEVELOPMENT SERVICES FOR ALL CREATIVES, SAFE CREATIVE FACILITIES, ARTISTIC DIRECTION, HIGH-QUALITY PRODUCTION, AND BUSINESS AND TALENT MANAGEMENT. ESTABLISHING ITSELF AS A BEACON TO DEVELOP AND REDEFINE PURPOSE IN MUSIC AND BUSINESS WHILE BUILDING POTENTIAL BRANDS, THE LABEL SETS OUT TO BE A LEADER IN SUPPORTING THE DEVELOPMENT AND SUSTAINABILITY OF CREATIVES TO RESULT IN SUCCESS.

NWYE, (Not What You Expected) is involved with many different entertainers at different levels focused on pushing their talents to the next level and making sure they have everything they need to succeed in their field.

The NWYE team, provides mentorship, resources, and a creative space to developing brands, giving guidance and production tips throughout the entire creative and business process.

NWYE, (Not What You Expected) is involved with many different entertainers at different levels focused on pushing their talents to the next level and making sure they have everything they need to succeed in their field.