Not What You Expected provides

creatives with an artist development

program that is designed for talented

creatives who wish to spend time

developing their craft in our creative

facility and recording studios. We teach

creatives how to efficiently manage

themselves and develop their careers,

encouraging team building from the

beginning stages. The NWYE team,

provides mentorship, resources, and a creative space to developing brands, giving guidance and production tips throughout the entire creative and business process. By the end of the artist development program, artists will have completed professionally recorded music with an effective brand strategy, preparing them to successfully promote their music within the modern music industry.

ARTIST DEVELOPMENT