NWYE, (Not What You Expected) is involved with many different entertainers at different levels focused on pushing their talents to the next level and making sure they have everything they need to succeed in their field. Using company leadership to develop marketing and project management skills as well as gain valuable, real-world experience in the entertainment industry we work alongside artists, producers, engineers, and any creatives looking to further develop their crafts.
NWYE managers act as a liaison between the label and a wide array of contacts including management, outside industry contacts, artists, artist managers, vendors, internal departments, etc, schedule meetings, arrange travel, answer emails, and direct company messages, provide overall administrative support to the team. Whilst preparing business expense reports in a timely, accurate, and efficient manner I border to better the artist we work with. By maintaining a database of artist management and booking contacts we are able to keep current with artists, see artists perform live, and listen to music to identify opportunities. This service prides itself on remaining knowledgeable and up-to-date on daily Billboard, Soundscan, BDS, SOCAN, Mediabase, and other significant publications for music news and relevant information. The use of discretion and the maintenance of high levels of confidentiality are also required.